The Mapes Hotel: Reno's Lost Art Deco Jewel

. Monday, December 21, 2009
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By Ross Everett

On January 31, 2000, the historic Mapes Hotel in Reno was imploded by 75 pounds of explosives tucked into the art-deco structures support columns. The destruction of the Mapes put an end to years of efforts to preserve the building via lawsuits, redevelopment proposals, and grass roots action. The National Trust for Historic Preservation took up the cause of the Mapes, and challenged the destruction in a suit that eventually reached the Nevada Supreme Court.

While the logic and necessity of demolishing the Mapes is very questionable, one thing that is certain is that the hotel was an important part of Northern Nevada history. The Mapes opened in'47 and with it ushered in a new era for casino gambling and the state of Nevada. Despite some historical revisionism that suggests that the modern era began in Las Vegas with Bugsy Siegel's famed Flamingo, the Mapes was actually the first building in America to have a hotel, casino and live entertainment under the same roof. The Mapes attracted countless celebrities who'd make it their home when business brought them to Northern Nevada--this included movie stars like Clark Gable, TV stars like the cast of 'Bonanza' and political power brokers like infamous anti-Communist crusader Joseph McCarthy.

In the 50s and 60s it became, along with Lake Tahoes Cal-Neva Lodge the place to be seen in Northern Nevada. The top floor, window-walled Sky Room showcased performances by the legends: Frank Sinatra, Dean Martin, Jackie Gleason, Louis Prima, Mae West, Milton Berle, Sammy Davis, Jr., and the Marx Brothers among others. Subsequent years were not kind to downtown Reno but the Mapes continued to do well during the 60's and 70's. The hotel finally closed in'82, due more to financial difficulties experienced by the Mapes family caused by one of their other Northern Nevada gaming properties than anything else.

While the last twenty years brought an amazing boom in the population and economy of Southern Nevada, the Northern part of the state didn't see much of it at all. For that reason, the urgency of destroying the Mapes is even more questionable. In the Las Vegas area, its easy to justify the demolition of older hotels with simple economics--the older properties simply can't compete in the current mega-resort dominated marketplace. Furthermore, the insane valuation of the land on which they sit makes it financially unfeasible to preserve them as pop culture museums.

This is not the case in Reno, where land and buildings for development in virtually every casino area are abundant. The official reason that the Mapes had to come down was that the city needed the land--which sits along the banks of the Truckee River--to expand its riverside district of art galleries, restaurants and shops. The revitalization of downtown Reno is definitely needed and a legitimate goal, but at the same time it is hard to think that the Mapes was a barrier to this. Indeed, a number of proposals for redevelopment including office space, artists lofts and upscale senior housing would have probably served to enhance the livability of the downtown area. For whatever reason, the City Redevelopment Authority wouldn't approve any of the proposals and the fate of the Mapes was sealed.

The role of the City Redevelopment Authority was questioned throughout the process. Overlooking the Truckee River, the hotel was on a prime location between the downtown casino area and the riverfront district. Back in'96, the city of Reno purchased the hotel and began entertaining proposals for renovation and redevelopment. A number of sound financial proposals were presented that would preserve the integrity of the structure including condominiums, office space, and perhaps most viable, upscale senior apartments. Oddly, all of these proposals were turned down by the citys Redevelopment Agency which eventually led to the demolition of the structure.

Following the 2000 demolition, the lot remained vacant for over a year until a temporary ice skating rink was hastily constructed the following winter. The site now houses a permanent ice skating rink which, while not a bad use for the land, isn't the sort of game changing improvement suggested by the City Redevelopment Agency and their adamant insistence that the building be demolished. To the contrary, it appears they had no specific plan or even general idea of what to do with the land but for some reason wanted to see the hotel come down. This has led to all manner of speculation, ranging from financial self interest to a rumor that the structure was 'haunted' and needed to be destroyed to forestall future paranormal activity in Washoe County. Whatever the reason, the city of Reno lost a valuable landmark that played a significant part in the economic growth of the entire state.

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