A dream dinner may bring to mind a free steak for some people. Dream Dinners is also a clever food franchise that's growing fast. It involves prepared menus and locations where people go to receive instruction in cooking them. Yes, you're probably saying "why didn't I come up with that one"?
Americans are busier than ever before. Eating well at home is besoming more and more difficult . Frozen foods and pre-packaged meals are fine, but just not the same. But when the typical day involves so much, who has time to cook, much less time to plan a menu or learn how to make the items on it? This franchise lives in that space.
This is how it functions. People visit the location and then choose up to all-- items on a provided menu. Food is then purchased by serving. Then the consumers cook the meals, at the store. There are both private and public supervised cooking sessions. It's a little bit like a cooking show where the show gives the viewer the food then helps them prepare it along with the host.
It sounds a lot more expensive that it really is. A-- item menu costs about $3.50 per serving, with side dishes and extras like salads and potatoes purchased separately. The cost per serving with the sides is about $5. That's a great deal for the food plus the cooking instruction.
These locations are franchises people own. It has its problems. The food and menus are fine, but the franchise owners may have a problem. Dream Dinners was profiled in March of '08 by Forbes. The story made the corporation look pretty bad. Franchisees flocked to this brand new idea. But it seems the business plan wasn't strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. Forbes claims the franchisees were sold a bill of goods when it came to the claims of wild success.
Let the franchisees and the company worry about the controversy, for the diner Dream Dinners is just what the chef ordered.
Americans are busier than ever before. Eating well at home is besoming more and more difficult . Frozen foods and pre-packaged meals are fine, but just not the same. But when the typical day involves so much, who has time to cook, much less time to plan a menu or learn how to make the items on it? This franchise lives in that space.
This is how it functions. People visit the location and then choose up to all-- items on a provided menu. Food is then purchased by serving. Then the consumers cook the meals, at the store. There are both private and public supervised cooking sessions. It's a little bit like a cooking show where the show gives the viewer the food then helps them prepare it along with the host.
It sounds a lot more expensive that it really is. A-- item menu costs about $3.50 per serving, with side dishes and extras like salads and potatoes purchased separately. The cost per serving with the sides is about $5. That's a great deal for the food plus the cooking instruction.
These locations are franchises people own. It has its problems. The food and menus are fine, but the franchise owners may have a problem. Dream Dinners was profiled in March of '08 by Forbes. The story made the corporation look pretty bad. Franchisees flocked to this brand new idea. But it seems the business plan wasn't strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. Forbes claims the franchisees were sold a bill of goods when it came to the claims of wild success.
Let the franchisees and the company worry about the controversy, for the diner Dream Dinners is just what the chef ordered.
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